To launch my new project, I thought it would be best to lead by example and go first. My name is Jose, and I'm a creative from Yonkers, NY. I don’t like to characterize myself into one niche because I feel like I can be of use anywhere in a creative setting, even if I lack the skills to help with a particular issue. The goal of this project is to bring light to creatives that deserve the spotlight, as well as to inspire those that need it.
The essential question of it all is quite simple.
“Why?”.
Why do we do what we do? Why do we go through the struggle of creating something with the risk of it flopping? What is it all worth? These are the questions I had to answer myself especially before starting to reach out to others, and it’s with this that I’ll begin.
It took me a really long time to figure out my “Why?” and it was all because I originally didn’t have one. When I first started producing I honestly saw it as a fun way to get out working a 9-5. I hated every job I had worked up to that point, so I saw this to be the answer. I slowly started to realize that the intention wasn’t enough. Sure, ideally it would be nice to just go full-time, but to get to that level I had to make a change. It was something that came with a lot of frustration because when looking at things from a talent standpoint, I feel as if I could be up there with some of the leaders in the industry today. Then I realized what it was. These people that I looked up to only go to that point by digging deep. Sure a lot of what’s in today’s media is extremely saturated, but the art that sticks with us sticks for a reason.
Artists create out of pain, out of sorrow, and overall just out of pure emotion.
And it was from that pain, that came beauty. I realized that the only way to be able to make something to make people feel is for me to create out of what I feel, that my art had to be about my journey and not about where I’d like to go.
So in this new chapter of life I decided to seek that for myself. My new “Why?” is to make art that could help people relate to the way I feel, because out of my struggle I learned that I can make something beautiful. It’s become part of my new mission to help people have the confidence to be vulnerable enough to create something that’s more than what they believe themselves to be.
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